Soft Chew Tablets: The Next Generation of Gummies?
NutraSoft Soft Chew Tablets are redefining how consumers experience supplements—combining the great taste and consumer compliance of a gummy or traditional soft chew with the stability and ingredient load of a traditional tablet.
First introduced in OTC products like Robitussin, Theraflu and select CVS OTC products, NutraSoft has now expanded into human and pet supplements.
60% of consumers over 60 have difficulty swallowing pills. Gummies and traditional, individually wrapped soft chews have benefited from this over the last several years with fast-growing sales, but they have limitations in ingredient load, degradation and mixed consumer satisfaction.
NutraSoft Soft Chew Tablets solve many of these consumer and supply chain frustrations.
Why NutraSoft™ Soft Chew Tablets?
Soft chew tablets offer a unique advantage over gummies or traditional soft chew formats:
- Won’t Melt — Heat stable and not considered a meltable product.
- No Sticking Together — No sticky blobs at the bottom of bottles.
- Holds 3X More Active Ingredients — More robust formulations possible.
- No Heat or Water Manufacturing — Better for sensitive ingredients like probiotics.
- Sustainable — Eliminates individually wrapped packaging waste.
- Convenient & Portable — No water and no swallowing pills.
- Versatile Formulation — Vitamins, omegas, magnesium, probiotics and more.
- Premium Consumer Experience — A supplement that feels like a treat.
What We Offer
Custom Formulation
Bring your concept to life or improve an existing product with custom NutraSoft formulations tailored for efficacy, flavor, texture and performance.
Flavor & Texture Development
We create soft chews that stand out in taste, mouthfeel and overall consumer experience.
Flexible Production
Whether launching or scaling, we support a wide range of production volumes.
Quality & Consistency
Every batch is produced with strict attention to detail, ensuring stability and performance.
Ideal Applications
Built for Serious, Growing Brands
If you’re looking to launch a new supplement line, upgrade an existing SKU, increase margins and LTV, or differentiate in a saturated market — we’re built for you.
Let’s Build Your Next Best-Selling Product
The brands winning in today’s market aren’t just selling supplements — they’re delivering better experiences. Let’s create a soft chew product your customers will actually look forward to taking.
